Every great brand has a beginning—and Chic Shoes began with a single boutique and a bold vision in 1997. What started as a homegrown luxury leather brand in Dubai has now grown into a network of fashion outlets spread across the United Arab Emirates, redefining what it means to deliver elegance, quality, and consistency in the Gulf fashion market.
A Strategic Beginning in Dubai
Chic opened its first store in the heart of Dubai, aiming to fill a unique space in the retail market: luxury leather products designed in-house, crafted with global standards, and offered at accessible locations. The concept quickly resonated with fashion-savvy customers looking for premium Arabic sandals, elegant women’s bags, and timeless footwear.
With Dubai as the starting point—one of the world’s most fashion-forward cities—Chic’s foundation was solid from day one.
Rapid Growth Fueled by Demand
As word spread about Chic’s genuine leather quality, exceptional customer service, and elegant designs, the brand experienced rapid growth. Over the next few years, new outlets were launched across the Emirates, including:
- Abu Dhabi
- Sharjah
- Ajman
- Ras Al Khaimah
- Al Ain
Each outlet was designed with the same level of attention to ambiance, customer care, and curated collections, giving every customer—no matter where they shop—the same premium experience.
Blending Local Culture with Global Craftsmanship
What makes Chic’s expansion so successful is its deep understanding of local style preferences, combined with international production quality. While Chic designs all products in-house, it partners with expert manufacturers across the globe to bring these designs to life using the best materials.
This unique blend allows Chic to offer luxury that resonates with regional customers—from classic Arabic sandals for men to modest-chic handbags for women.
Retail Experience That Reflects the Brand
Each Chic Shoes outlet reflects the brand’s values:
- Retail excellence: Clean, stylish, and welcoming interiors
- Customer-first service: Friendly, informed staff ready to assist
- Product variety: A wide selection of men’s and women’s leather fashion
- Trusted experience: Recognition through awards like the Dubai Service Excellence Scheme
As the number of outlets grew, Chic didn’t lose its identity—it refined it.
Omnichannel Growth: Offline and Online Together
Alongside physical expansion, Chic built a robust eCommerce platform at chic.ae. The website complements in-store shopping by offering customers:
- Access to the full product range
- Seamless browsing and checkout
- Fast delivery and secure payment options
- Personalized customer support via WhatsApp
This offline and online presence ensures that Chic reaches customers wherever they are—whether they prefer mall visits or shopping from home.
